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Chris Fehr 15

Chris Fehr

Sales Director – Eastern Region

Chris Fehr brings over 20 years of experience in the forest products industry to the U-C Coatings team.  He joined the company in 2017 as the Midwest Sales Representative and was promoted to Sales Director – Eastern Region in 2019, and then National Sales Director in 2022.


Prior to joining the company, Chris worked as a procurement forester, lumber trader and sales director for a number of hardwood lumber companies such as Northwest Hardwoods, Baillie Lumber, Kiever-Willard Lumber, Ron Jones Hardwood Sales and Clear Lake Lumber.


Chris graduated cum laude from the State University of New York College of Environmental Science & Forestry at Syracuse University with a Bachelor of Science in Natural Resources Management.



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