U-C Coatings, LLC, a Buffalo-based manufacturer of wood protection products, announced the expansion of its sales team through the hiring of a regional sales representative.
Chris Fehr joins the U-C Coatings team with 20 years of experience in the forest products industry. In his role at U-C Coatings, he will be responsible for providing superior service to customers in the Great Lakes and Upper Midwest Territory, which includes Ohio, Michigan, Wisconsin, Iowa and Minnesota.
Fehr’s past experience includes working as a sales director, trader and procurement expert for a number of hardwood lumber companies including Northwest Hardwoods, Baillie Lumber, Keiver-Willard Lumber, and Clear Lake Lumber. His expertise provides him with unique insight into the needs of his customers, ensuring they utilize the best products that result in the highest yield and least amount of waste.
Fehr graduated cum laude from the State University of New York College of Environmental Science & Forestry with a Bachelor of Science in Natural Resources Management.